Thursday, June 23, 2011

New Boeing Vocabulary - A Seldom Change

Ladies and Gentlemen,

Facing the actually low number of orders for Boeing commercial aircraft and the unprecedentedly high rate of VIP jets in the orders The Boeing Company will have to use a new vocabulary...

a) old fashioned: "market leading", "popular" or "strategic",
b) modern: "unique", "exclusive", "iconic", "legendary", "beautiful" or "enthousiasm..."

The Boeing commercial aircraft still represent cutting-edge technology and a very high value - but as it seems they are not for everybody... I wouldn't complain...

(The stunning Boeing aircraft that you can still see in Paris are no exhibits any more but they fly on a schedule!)

Best wishes, Joseph de la Mikula and Team

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