Fascinating Car Design

Ladies and Gentlemen,

The BMW 7series that was released in 2002, the so-called Bangle-BMW after its chief designer is a sensational car design parting car-enthusiasts into the lovers of Mr. Bangle and his opposers... What does Mr. Bangle want to say to the rich and powerful consumers of the BMW 7series through the language of industrial design?

I think there is a trick of the design of the BMW 7series of 2002: according to your sensation it is no industrial design but some grande art... The iDrive interface that means the single rotary wheel by which nearly all functions of the car can be controlled is so reserved that is gives space to not only some industrial design but to grande art - shaped of metal, wood, plastic and leather...

One of the main themes of the Bangle-BMW is the meeting of a cube with a sphere - this determines the entire rear of the vehicle while it reinforces the identity of the car through its huge duck-tail to measures never seen before... The motive of the meeting of a cube and a sphere also returns in the interior in terms of the 2 main displays of the car: the gauges with a LCD-display in the background and the central LCD-display that is connected to the previously mentioned rotary wheel ruling mainly the electronics of the car...

In the inside of the BMW 7series of 2002 you face abundant quantities of leather, wood and soft-touch plastic - which surround the driver and the passengers with an unusual cleanness... The driver is connected to the most important metal parts of the car by electronic systems of the dashboard, for example this is how he or she controls the powerful engines... This comfort of the interior delivers a message to the passengers of the BMW 7series who slide over greater distances in the inner peace of the vehicle where distances become a symbol of the enemy...

The meeting of the cube and the sphere furthermore the friendliness of the interior surfaces suggest to the viewers of the Bangle-BMW to "overcome the evil..." So car design after the central rotary wheel of the infotainment system can be turned into grande art in an amazing way...

Best wishes, Joseph de la Mikula and Team